Ellis Robinson
Co-Founder, Chairman & Chief Executive Officer
Four decades in apparel manufacturing and retail merchandising, including three decades in senior manufacturing leadership.
- Founder, Chairman, President and CEO, Safi Apparel Corporation
- President and CEO, Lineville Apparel Corporation and Landmark Apparel Corporation
- VP Sales & Marketing at Farah Manufacturing, Empire Manufacturing, and Higgins Slack
- Sales and marketing, Levi Strauss & Company
- Merchandising and store operations roles with The Hecht Company, R.H. Macy, J. Riggins, and H.C. Prange
- B.A., University of South Alabama
Cy Smith
Co-Founder & Chief Investment Officer
Leads capital formation, financial strategy, and investor relations for the company.
- Responsible for the company’s capital structure, financial modeling, and fundraising
- Directs contract cost analysis, pricing strategy, and pro forma planning
- Principal, Smokestack CXO
Carl Goodwin
Vice President & Chief Financial Officer
Certified Public Accountant with manufacturing and public accounting experience.
- Vice President and CFO, Lineville Apparel Corporation
- Director of Budgeting and Profit Analysis, PCA International
- Energy Controller, Sea Pines Resort Development Company
- CPA, Price Waterhouse
- B.A. Accounting, University of Cincinnati
Auralis Herrero-Lugo
Vice President & Chief Operating Officer
Puerto Rico–based operations and product development leader with defense manufacturing experience.
- Program/Product Manager, Plant Manager, and Product Development Manager, Blue Water Defense Inc., Corozal, PR
- President, Auralis Studio LLC, San Juan, PR
- B.F.A. Fashion Design and A.A. Textile Design, Moore College of Art & Design
- Design Entrepreneurs Certificate, Fashion Institute of Technology
Dennis S. Mackin
General Counsel & Director
Attorney and Certified Public Accountant with public and private practice experience.
- Partner, Strother, Weiner, Dwyer & Mackin; Partner, Cohen, Traub & Mackin
- Special Deputy Assistant, Attorney General, State of Georgia
- Assistant District Attorney, Fulton County, Georgia
- Tax Department, Arthur Andersen & Company
- B.B.A. Accounting (cum laude) and J.D., University of Notre Dame; CPA, State of Georgia
Edgar A. Velázquez Rivera
Plant Manager, Cidra
Longtime owner-operator of the Cidra manufacturing facility, continuing in plant leadership following the acquisition.
- President and Owner, Cidra Manufacturing, Inc.
- President, Egy’s Sports Shops, Cidra, Puerto Rico
- Owner, E & E Electrical Contractor and Velázquez Construction & General Contractor
